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A mobile app that helps remote and freelance workers find a place to work wherever you are
Project Role
Seja Kwon, UX/UI Designer
Duration
June 2021, 1 week
Tools
Figma, Procreate, Photoshop, Illustrator
Project Overview
Sprint Using Google Methodology
For this whole project I followed the Google Ventures Design Sprint 5 day process. This was a modified version of Google Ventures design sprints, where each “day” was compressed into 2-5hrs of work and able to be done by only one individual. Day 1 was Understanding the problem, Day 2 was sketching, Day 3 was deciding and creating a storyboard, Day 4 was prototyping your solution, and finally Day 5 was validating solutions by testing users. My role for this project was to synthesize the given data and research and create a solution to the problems found by creating and designing the key features of the PostUp app from scratch using the Google Ventures Design Sprint.
Problem Background
Postup is a startup where freelancers and remote workers share tips and advice. They want to create a mobile app that helps remote and freelance workers find a place to work wherever you are. They need help creating an experience that helps find a workplace near them as quick and effortless as possible, while also convincing consumers to pay a monthly fee to use there service.
Design Constraints
1. PostUp wants to charge a monthly fee to users in exchange for access to PostUp information.
2. PostUp must be designed as a mobile application.
3. PostUp wants to help users find places that already exist.
Solution
I introduced a new preferences filter to make sure you get the amenities and services that you need, created a new top picks card swiping feature to make decisions easier and faster, and created a live time update feature to keep you in the loop about any updates about the workplaces in real time.
Day 1:
Understanding the problem/mapping
Research Highlights
The research and insight for the most part was already given to me. Here were the highlights from the research and interviews.
Tell us about your experience finding a public place to do remote work from
Key Research Insights
Users have their own unique priorities they want in a place of work, and is often a big problem if those needs are not met. Users also struggled with indecisiveness and choosing a place to work at more than actually working
Mapping User Journey
After gathering these insights, I created an end to end user experience a user might have with the app by creating a map.
Competitor Analysis
For Day 2, I started off with some quick lightning demos. To accomplish this, I looked at solutions competitors have produced to solve a problem similar to the one I am trying to solve as well as ones for totally different solutions.
Preference Filters
Interest filters on many social media and news forum apps such as pinterest or twitter intrigued me as a more visually efficient way to make sure users choose what amenities and preferences they need compared to traditional ones on apps like yelp and google.
Tinder
The concept of using Cards instead of a list intrigued me as a way to get a better first glance look at a possible destination and makes it easier to compare and choose. The swiping motion would also help to focus on one card at a time, helping to speed up decision time, compared to being overwhelmed by a list of too many options.
Waze
The reporting of the waze app would also be a big feature for the app as real time updates would give heads ups about places that could be important such as broken outlets or slow wifi.
Day 2:
Sketching
Crazy 8's Sketches
After finding some solutions I liked through my lightning demo, I referred back to my map I made from Day 1. I started sketching out possible interfaces for my most critical screens in an exercise called Crazy 8’s Sketches. The objective of this exercise is to sketch eight distinct ideas in eight minutes. The goal is to push beyond your first idea and generate a wide variety of solutions to your challenge.
Solution Sketch
After completing my Crazy 8’s sketches, I chose one screen that best represented the app, which would be the screen where the results for workplaces would show. I chose the screen that I thought best implemented the swiping cards solution of google and tinder that I discovered through my lightning demo as well as complemented an online directory app format. After choosing my screen, I created a solution sketch consisting of the screen directly before and after the screen I chose.
Day 3:
Deciding
Card Swipe View
Instead of a traditional list view of endless results, Card swipe results give more curated and personalized choices to choose from. Cards also give a better visual view of important information to the user compared to the small real estate of a list making decision easier and faster.
Filters &
Preferences
By prioritizing filters and preferences first, users can get better results of workplaces that suit them. A revamped visual format for filters also better organizes what amenities and preferences users need in a workplace, making the experience seamless as possible.
Livetime
Updates
User generated livetime updates keeps users up to date on workplaces and gives heads ups ahead of time on important information or events such as broken outlets or slow wifi.
Designing
for a monthly
subscription
While creating the prototype, remembering to design for a monthly subscription was an important factor. Creating a nonintrusive and transparent paywall experience was very important as we did not want ads to get in the way of the users experience. To solve this, we created limited searches for first time users, notifying them how many searches they have left. As a premium user they would get unlimited uses of searches, as well as real live time updates for workplaces that are not seen on any similar apps, and finally member benefits such as discounts for workplaces on food and coffee.
Day 4:
Prototyping
Final Prototype
My prototype was designed for the user flow of finding and choosing a work place. Starting immediately with the filters was an important aspect of the app, as preferences are heavily stressed in the user journey.
Clickable Prototype
Link to my final Figma file here
Day 5:
Validating solutions by testing users
Interviewing People
While creating the prototype, remembering to design for a monthly subscription was an important factor. Creating a nonintrusive and transparent paywall experience was very important as we did not want ads to get in the way of the users experience. To solve this, we created limited searches for first time users, notifying them how many searches they have left. As a premium user they would get unlimited uses of searches, as well as real live time updates for workplaces that are not seen on any similar apps, and finally member benefits such as discounts for workplaces on food and coffee.
Outcomes
I am seeing my UX process and skills, becoming better quickly through this project. Overall for the UX part I think i handled it a lot better than my previous project.
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